Finding new customers to increase a merchant’s bottom line is one of the hardest things to accomplish. Increased competition, the tightening of the buyer’s market and tougher credit requirements all contribute to the difficulty in securing new customers.

Your sales force has worked hard to create a relationship with every new contact. Yet, once the sale has been made, all that hard work is lost. Lending institutions frequently turn down a buyer’s request because of a low FICO score.

This scenario occurs every day. Today, over 40% of American households have low to poor credit ratings.

These are honest and trustworthy consumers that, combined, have an immense buying power. They are the perfect category of customers and they can directly benefit your bottom line.

“Making Finance Work – the 40% Solution” is a powerful seminar that offers insight into how merchants can tap this vast resource through effective financing methods, giving you the power of approval in these situations.

This seminar will expose the myths behind credit ratings.  It will also outline proven methods that retailers can use to bring substantial new profits to their door.

“Making Finance Work – the 40% Solution” is the perfect seminar for those who deal daily with consumer credit authorizations.  Owners, financial officers, managers, anyone in the residential heating and air conditioning, residential pool and spa, and residential home remodeling industries are welcome.

Sponsored by Carmel Financial, one of the most innovative and successful lending institutions in the U.S. “Making Finance Work – the 40% Solution” is being presented in markets nationwide.  Helping many merchants realize deep profits from this vast, untapped consumer group.